An interesting article on Clickz about the trend to move branding activities online, and move away from a slavish devotion to statistics for online marketing. At Napier, we’ve always known of the limitations of relying purely on the statistics produced by online marketing activites, preferring a hollistic approach to campaign measurement. For more information contact Napier.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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