I found a fun online tool called Feng-GUI, which claims to produce heatmaps that show where people look when presented with a screen to view. The product claims to be based on results from real eye tracking services and whilst it is not the same as an eye-tracking study, given that you can try it free on the web the price is very attractive. You simply upload a graphic file, so it can be used for ads, websites and any other marketing graphics.
I ran a couple of websites through the system. Here’s the eye tracking for Napier’s website:
And here’s the results for Elektroniknet.de:
Of course one of the big drawbacks is that the system works of static images, so can’t take account of any video or animation on the site. I’d be interested to hear what you think of the tool, and whether you have a project where you use it.