In the UK, like many other countries, gambling is regulated. This can mean that games of chance that offer prizes need a Gambling Commission licence (there are some exceptions to this), and so it’s important that marketers carefully construct competitions to make sure that they are not legally considered gambling. Recently new official guidance was issued in the UK, and marketers thinking of running prize draws might be interested to read the summary provided by law firm Osbourne Clark.

Technology and Marketing Legislation UK and British Technology Publications