News About Napier
Find out what’s happening in our world! This is where we post the latest news about us, our clients and some of the other agencies across the globe with whom we partner.
The reality of 3D printing: overhyped or a true game changer? – Forward AM
October 2, 2024
Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in…
The AI Dilemma: Are We Relying Too Much on Automation in Marketing?
October 1, 2024
AI is popping up across marketing automation platforms, but is it really the magic solution we hoped for? Join Hannah and Mike as they discuss the…
A Napier Podcast Interview with Cody Schneider at Swell AI
September 23, 2024
Cody Schneider, Co-Founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the…
The Changing Landscape of Marketing Automation – HubSpot vs. Marketo
September 17, 2024
Is Marketo falling behind in the marketing automation space? In this episode, Mike and Hannah discuss the rivalry between HubSpot and Marketo, with…
A Napier Podcast Interview with Suzi McNicholas at Johnson Controls
September 10, 2024
Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology…
A Napier Podcast Interview with John Harrison – Schaffner
September 5, 2024
John Harrison, UK Managing Director and Global VP of Marketing at Schaffner, a global company specialising in providing solutions for EMC and power…
A Napier Podcast Interview with Thomas Lewis – Semiconductor Marketing Leader
August 22, 2024
Thomas Lewis, an experienced semiconductor marketing leader explores the challenges of building integrated marketing campaigns in technical…
Google’s U-Turn, HubSpot’s Dip, and Smart Marketing Tactics
August 16, 2024
Mike and Hannah discuss the latest developments in marketing automation, starting with Google’s reversal of its cookie policy changes and what this…
Leadtail – How a PR-Led B2B Marketing Agency is Generating Leads For Their Clients
August 14, 2024
Mike recently appeared on the Leadtail podcast, where he talked about PR as a strategy, lead generation, and the benefits of content repurposing. He…
A Napier Podcast Interview with Masha Petrova – Nullspace
August 13, 2024
Masha Petrova, CEO of Nullspace, a simulation software company joins the latest episode of the Marketing B2B Technology podcast to share her journey…