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Marketing Automation for B2B Technology

August 10, 2022

HubSpot’s State of Marketing Trends 2022 Report: The Top 7 Marketing Trends for B2B Marketers


by Holly Cannon

March 18, 2022

7 Reasons Why You Can’t Trust the Reports from Your Marketing Automation System


by Mike Maynard

February 21, 2022

A Napier Podcast: Interview with Jeroen Corthout – Salesflare


by Hannah Kelly

email is not dead

September 20, 2021

MailChimp and SharpSpring Acquired: Email is Still a Great Marketing Channel


by Mike Maynard

March 1, 2021

The 11 Different Types of Nurturing Campaign


by Mike Maynard

February 19, 2021

A Napier Webinar: Landing Pages: The Good, the Bad and the Ugly


by Hannah Kelly

December 3, 2020

A Napier Podcast: Interview with Chip House – SharpSpring


by Hannah Kelly

July 15, 2020

A Napier Webinar: The 7 Marketing Automation Campaigns that Should get you Promoted


by Hannah Kelly

June 26, 2020

Napier Launches Marketing Automation Naming Convention Tool


by Hannah Kelly

January 30, 2020

6 Tips to Getting Started with Marketing Automation


by Hannah Kelly

September 19, 2019

AI bias and a new agriculture: ‘AI: More than human at the Barbican’ review part two


by Taylor Green

July 3, 2019

The Two ingredients of Magical Marketing Automation


by Mike Maynard

June 21, 2019

7 CRM and Marketing Automation Mistakes Marketers Need to Stop Making


by Hannah Kelly

June 14, 2019

A Guide to Marketing Middleware


by Mike Maynard

May 17, 2019

Breakout Session 6: How Marketo Uses Intent Data to Grow Sales


by Mike Maynard

May 17, 2019

Breakout Session 5: Using My Tokens to Save Time


by Mike Maynard

May 16, 2019

Breakout Session 4: Diving Down the Funnel with ABM – Marketo Presentation at the Adobe EMEA Summit


by Mike Maynard

May 16, 2019

Breakout Session 2: GDPR and Marketo


by Mike Maynard

May 15, 2019

Breakout Session 1: Adobe and Marketo – The Roadmap


by Mike Maynard

May 15, 2019

Adobe’s European Marketing Summit – Opening Keynote


by Mike Maynard

Buyers_Journey_jpg.

February 20, 2017

Chapter 4 – Marketing Automation Mistakes eBook – Marketing Funnel and the Buyers’ Journey


by Emily Serna

February 9, 2017

Chapter 3 – Marketing Automation Mistakes eBook – Lack of personalisation


by Emily Serna

February 3, 2017

Chapter 2 – Marketing Automation Mistakes eBook – Lack of integration with CRM systems


by Emily Serna

January 26, 2017

Chapter 1 – Marketing Automation Mistakes eBook – Wasting Marketing Automation Software Potential


by Emily Serna

June 18, 2016

Striking a balance between “owning” and “renting” contacts


by Mike Maynard

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