Social Media

Get more followers, more engagement and more leads to grow your business. Social platforms are simple and effective channels for B2B tech marketers. We build social media programmes that combine great content together with cutting-edge technology. Our social media strategies initiate and cultivate engagement with your community, stimulating discussions and building stronger relationships. Always pragmatic, we focus on delivering tangible results.

The Power of Social Media

B2B Social Media Marketing is such a powerful tool for businesses. In this day and age, prospects expect to see a social presence as it allows them to take a look inside your business. A social profile takes prospects beyond your corporate website and lets them see how you interact with other clients and this helps to build trust – essential for B2B sales.

“The best way to sell something – don’t sell anything. Earn the awareness, respect, & trust of those who might buy”
– Rand Fishkin

Community Management

We work with clients to build a community, working across their chosen platforms. Whether it’s LinkedIn groups, forums, blogging or video communities, we help you communicate with the technical audience, saving you time and resources.

As well as creating a social media strategy we also help you make sense of the all-important metrics so you can see the positive impact social campaigns are having on your business.

B2B Social Media Channels

Your target audience is likely to be spread across a number of channels. Identifying the ones where they are in a work frame-of-mind is critical: being active on Facebook doesn’t mean they want to like your product on this platform. Our approach ensures our content reaches your prospects when they are keen to receive it and where they want to see it. Whether that’s a mainstream social platform or an industry-specific discussion board, we know where and how to interact with the people that matter to you.

How we deliver the service

Sometimes it’s hard to reach technical decision-makers on social media. Engineers, for example, are frequently found in technical forums and discussion groups, rather than sharing their days on Instagram. With our experience and understanding of a technical B2B audience, we help you identify where you can find your audience and create social content that will engage and excite them.

What makes us different

  • We target technical and executive decision-makers on social media, focussing on value rather than quantity
  • We address industry-specific groups and forums that are frequented by engineers
  • We generate content that your technical audience wants to see, it’s about quality rather than trying to look “cool”