The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) – who have been tracking online ad revenues since 1996 have announced that the first quarter of 2004 was a record-breaking year, with $2.3Bn of advertising revenues. Despite the dot-com crash, there’s still money to be made by websites! We can’t really draw any conclusions about the electronics industry, as this survey just looks at the top 15 sellers of online advertising and then extrapolates to produce a figure for the whole market. You can also read a bit more about this on CNET.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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