There are few markets that have not seen some advertising money move from print to online marketing, but just how much is spend online? Jupiter Research believes that online advertising will hit $8.4Bn this year, representing 27% growth. Paid-for search results will grow fastest, but display and classified advertsing will see 25% growth over two years. Last year, online advertising represented 3.5% of the typical marketing budget, but by 2009, this figure is expected to be 6.5%. In the electronics industry there is also a move towards online advertising, and there is an active debate about the reletive value of print and online marketing. Talk to us to learn about the benefits and problems of moving European campaigns online.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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