Anyone trying to manage marketing campaigns across several countries and cultures will love the article in about some of the problems Microsoft has encountered. At Napier, we understand the challenges of marketing in both Eastern and Western Europe, so talk to us before you kick off your next campaign. also deserves a mention for their long-running campaign to try to get everyone writing ‘internet’, ‘net’ and ‘web’ all lower case. There really is no reason to capitalise the first letter of these words in English (of course languages such as German will need to capitalise them). Wired magazine has also stopped using initial capitals, so maybe this will catch on.