The Internet is rife with rumours of Google planning to launch a web browser. It’s even on the BBC website! If it really does happen, it’s likely that Google will attempt to display related advertising alongside the webpages you are viewing (in a similar mannner to GMail). This will mean that marketers will not only have to try to understand the mysteries of Google adwords, but also raises the possibility of trying to construct bids to get your adword advert displayed alongside competitors’ websites.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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