The Internet is rife with rumours of Google planning to launch a web browser. It’s even on the BBC website! If it really does happen, it’s likely that Google will attempt to display related advertising alongside the webpages you are viewing (in a similar mannner to GMail). This will mean that marketers will not only have to try to understand the mysteries of Google adwords, but also raises the possibility of trying to construct bids to get your adword advert displayed alongside competitors’ websites.