With the final ruling from the FTC on the American “CAN-SPAM” legislation, it is important that European marketeers understand what is expected in the US. A great place to start is the marketing sherpa CAN-SPAM resources page (and whilst you’re on the site, you might want to sign up for some of their free newsletters).

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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