We’ve covered desktop search before in Napier News, as we think that this provides the opportunity for other players to overtake the mighty Google. If this did happen, it would mean re-aligning the pay-per-click campaigns we run in Europe to the new leader. Well Microsoft delivered MSN desktop search right at the end of last year (as promised), and now Yahoo! has a desktop search product. Only time will tell which one wins the most fans.

We thought we would try a little experiment – we searched for “desktop search” with MSN, Google and Yahoo! Every search engine gave the Google product as the first result. Oops! OK, so we know that it’s not really a fair test as the Google product has been out the longest. Still you would have thought that there was something that the other two could do to optimise the ranking in their own search engines!

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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