Technology introduces new problems as well as solving existing challenges. A modern nightmare is sending an email to the wrong person. The run-up to the general election in the UK this year was brightened when Alastair Campbell (a not-well-liked political adviser) sent an email from his Blackberry to a party worker suggesting that the BBC should not cover a particular story, using four-letter “Anglo-Saxon” terms to emphasise the point. Unfortunately he ended up sending the email to a journalist on the BBC’s flagship political show.

This problem has struck one of the publishers we work with, who accidently left a paragraph that highlighted the fall in revenue from advertising and told the sales team that they’d better double their sales, when emailing some information to agencies and advertisers. We won’t reveal which publisher it was as we know that it will probably someone from Napier that makes this mistake next time!