Google has annouced that they have implemented a system for assigning status to those all-important keywords you use for advertising. They say that they have “simplified our keyword states and introduced quality-based minimum bids, giving you more control to run on keywords that you find important”. Cynics might point out that one of the main impacts has been to raise the minimum bid on less popular keywords, effectively implementing a price increase for some advertisers. Whatever your view, you need to make sure you regularly re-check the status of your keywords to ensure you get best return for your money.