Google has annouced that they have implemented a system for assigning status to those all-important keywords you use for advertising. They say that they have “simplified our keyword states and introduced quality-based minimum bids, giving you more control to run on keywords that you find important”. Cynics might point out that one of the main impacts has been to raise the minimum bid on less popular keywords, effectively implementing a price increase for some advertisers. Whatever your view, you need to make sure you regularly re-check the status of your keywords to ensure you get best return for your money.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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