Star Media – representatives of the European electronics titles from CMP will be representing all CMP electronics titles across the globe. Although the flow of advertising dollars from Europe to the US is smaller than the cash crossing the Atlantic in the opposite direction, this represents a great move for Star.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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