In the UK, editors refer to the summer as the “silly season” because there is little news with most people on holiday. We thought that we could be equally silly at Napier, so we devised a “Napier Index” to rank the European electronics websites, using metrics such as Google page rank values and Alexa traffic figures. We’d like to claim they are the best indicators of how well a site shows up in search engines and how good the traffic is, but the fact we can access these tools for free was probably the biggest reason! Like all of these projects, we took the raw numbers, added them, multiplied them and finally came out with a number.

Being summer, we only looked at a small number of websites, with the winner of this totally unscientific study being ElectronicsWeekly.com. Congratulations to the team at Sutton! We did look at the brand new eetimes.eu site, but as the Google page rank was so low (being a new site) we felt it wouldn’t be fair to include EETimes.eu in these results. For more information on how we came up with the numbers, or to find out scores for other sites, contact us.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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