Previously the video presentations from electronica have been paid-for advertisments, or generated by the companies themselves. We’re hearing that ED Europe might do some editorially driven videos, with webcam interviews of some key players at the show. What a great idea! Nothing has been announced, but at Napier we’re really hoping that this really does happen – it’s great for the ED Europe readers (viewers?) as well as for the companies involved.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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