Daryll Wilcox, the company behind Response Source, Source Wire and Features Exec has published a whitepaper entitled Public Relations Versus Search Marketing – Clash or Collaboration? Their whitepapers are always both useful and fun, and we also strongly recommend the other papers, particularly Doing tech PR in the UK. You’ll need to register to get the whitepapers.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Research for B2B Technology Marketers