An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required for this site). The move is to primarily to counteract the difficulty in getting consumers to pay for online subscriptions and to take advantage of the advertisers that want to use online properties, but the fact that three leading newspapers – the Guardian, the Daily Mirror, the Daily Mail and the Daily Express – said that they did not see online cannibalising print sales, rather that their free online activities increased sales of the physical newspaper shows how, in Europe at least, print continues to be a strong medium.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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UK and British Technology Publications