An interesting story in Brand Republic reports that UK newspapers are increasing the amount of free online content (registration required for this site). The move is to primarily to counteract the difficulty in getting consumers to pay for online subscriptions and to take advantage of the advertisers that want to use online properties, but the fact that three leading newspapers – the Guardian, the Daily Mirror, the Daily Mail and the Daily Express – said that they did not see online cannibalising print sales, rather that their free online activities increased sales of the physical newspaper shows how, in Europe at least, print continues to be a strong medium.