Aktuel Elektronik is now offering online advertising on the www.techmedia.dk. This includes swiftlet banners that are visible when reading the current or archived issues online. The swiftlet banners stay visible for the entire time that the user is reading that issue, and are booked on an exclusive basis for each issue of the magazine.

Elektroniktidningen has announced an opt-in database (ETN Direct) that will help marketers reach the Swedish electronics industry. Currently the list is extremely small, with only 800 contacts available (about 600 of which have email addresses). The ETN website will also be sectionalised by product area, but as they are the first Swedish publication to offer list rental, we’re sure it is going to be popular!