TechInsights has surprised no one by announcing that they will merge Embedded System Engineering and Embedded Systems Design Europe to create Embedded Systems Europe, a title with a circulation of over 20,000. Interestingly they have also decided to extend the Embedded.com brand by launching Embedded-Europe.com. I do sometimes wonder how much sense it makes to segregate the engineering community on geography as vertical segmentation seems to make much more sense, but as TechInsights also offers such a comprehensive range of vertical DesignLines, I guess I can’t complain! The website will also help drive a weekly email newsletter with 18,000 circulation.

The website and the magazine will have a close tie with ESC UK, the Embedded Systems Show, which has recently switched venue to Farnborough.

Phil Ling will edit Embedded Systems Europe, with Colin Holland appointed as Editor-in-Chief across all the European Embedded titles, which makes this an incredibly strong and well-respected team.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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