The New Electronics weekly email newsletter has added additional “commercial opportunities” – i.e. they’ve created new advertising slots. In addition to conventional banners and skyscrapers, advertisers can now buy advertorial promotion in the form of Sponsors News and Video of the Week. This follows the trend I’ve seen where email newsletters are increasing the text-based advertising, because text drives more clicks, although the idea of video of the week is a creative idea. The newsletter has relatively small circulation of 11,200, but I’m told that the subscribers are 100% opt-ins, which should mean a decent open rate. I also understand that the New Electronics Website will be significantly revamped during this quarter – keep checking Napier News for more information.
