This year Design, Automation & Test in Europe (DATE) will join with the ARTEMISIA Association to stage a joint conference to be held in Nice, France on 20th to 24th April 2009. , with the aim of achieving more than 5,000 attendees. This makes a lot of sense. Although focused conferences like DATE continue to attract high-quality delegates, the trade show industry remains fragile. Although there is by no means complete overlap, I’m sure that the synergies between DATE and ARTEMISIA will ensure the success of this joint venture.