Although it has been running quietly since September 2008, Vertigo s.r.l. has only just formally launched, the only dedicated electronics test and measurement website in Italy. The site has a clean, clear look, and is built on Joomla, the popular CMS system. With Stefano Cazzani editing the site, I’m also confident that will have compelling editorial. The site features some reader interaction through comments on stories, and promises more social media features soon. It’s great to see new launches, particularly when the Internet allows a focused vertical title to be launched that probably wouldn’t be viable as a print publication.