The first issue of the Electronic Design Europe Newsline was published yesterday. Interestingly Penton has chosen to deliver an email with a link to a URL, rather than an HTML email. It also appears that the link doesn’t include any tracking information, so we won’t be able to get unique open rates (although open rates can be tracked). Despite this, the email should at least look right for all recipients, rather than suffer the HTML mangling of various email clients.
The first issue includes an in-depth editorial about soft error rates, a contributed article and three news items. The newsletter format also includes text adverts. It will be interesting to see how successful the newsletter is – in particular how many people click through to the web page – but first impressions are pretty positive, and it’s great to see Penton’s commitment to quality editorial.
Mike,
Thanks for the mention of our new newsletter! I am not sure where you are getting your information but Electronic Design NewsLine newsletter is most certainly created in HTML, and all links are absolutely trackable, as are unique open rates. We always deploy all of our newsletters in multiple formats (text and HTML)to accomodate different email clients and ensure maximum delivery, so perhaps you just received our text version.