I’m delighted when publishers see new technologies as an opportunity rather than a threat, particularly when they use that technology to launch new media products. A great example of grabbing these opportunities is the launch of Electronics-video.com, a new site that provides a YouTube-like resource of videos that are all relevant to our industry.

I’m a great believer that video will be an increasingly important medium for B2B technology marketing. Like any other medium, however, distribution is the key to success. Although there is good distribution through some of the existing publications, as well as other sites such as Dev-Monkey that are focused on video content, I think Electronics-video.com fills a glaring gap in the market: attempting to provide a resource of all relevant video content along with basic curation into channels, and have been talking to the site owners for some time about the idea.

In addition to allowing anyone to upload relevant videos, the site also allows users and publishers to pull videos from YouTube. This approach makes it really easy for marketers to post once on YouTube and then pull in the video to Electronics-Video.com. By avoiding the need to upload twice the site saves time and will – I’m sure – encourage more people to upload video.

Given that much of the content will be available on other sites, Electronics-Video.com needs to deliver just one thing: views! If the site can deliver a reasonable number of views, and if the various paid-for promotions that the site plans to offer result in a significant number of views, then I’m sure it’s going to be a great success. I’m optimistic about the future of the site – in fact the first two vendor channels are both Napier clients!

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