New Electronics today launched a daily email newsletter. I’m sure that a daily frequency is going to be a good commercial move, as it provides a great inventory of direct advertising opportunities. The challenge, however, will be finding relevant content every day, especially as the newsletter promises stories that are specifically relevant to the UK.

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  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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UK and British Technology Publications