I was not surprised to see the results of the recent PRSourceCode survey that showed that more than 90% of tech journalists and bloggers still prefer email for communication, despite the increasing hype over using social media tools to reach them. I’m not surprised by the fact that email is the medium of choice, but the strength of preference – amongst an American sample, where you’d assume Twitter would be more popular than in Europe – is very compelling.
It was also interesting to that us PR professionals are doing something right – the journalists and bloggers said that the vast majority of their stories come from proactive pitches by PR people.
For more comment on the survey, check out 3Point’s blog post.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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