With all the hype, it’s easy to overestimate the use of Twitter, but recent research by the Pew Research Center tells a different story. The study found that only 8% of internet users in the USA (6% of the total population) uses Twitter.
So is Twitter over-hyped? Absolutely! But it remains an important channel, and is likely to grow in the near future. It would be interesting to see similar research in Europe – my guess would be that overall the usage is lower than in the USA, despite the excitement over the platform within our media and marketing bubble.
For more information and analysis, I’d recommend checking out the article on Gigaom.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Social Media for B2B Marketers