We’ve just posted a new tip sheet that talks about the most common approaches to evaluating PR campaigns [EDIT: this is no longer available, but you can access our Evaluating PR campaigns presentation on SlideShare]. Measurement and evaluation is essential if you are going to learn from your past campaigns and ensure that you do even better in the future, and are even more important if you want to make your agency accountable by using payment-by-results.
This tip sheet outlines some of the most common approaches to evaluation and concludes that you probably already know the best way to measure and evaluate your PR campaigns.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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