We’ve added a new tip sheet to the Napier website that explains how to develop a social media strategy. If you don’t plan strategically, it’s easy to waste a lot of time using social media tools. This tip sheet explains the importance of consistency, monitoring and review, as well as embracing the engagement you can have with customers through social media and the training that you need to deliver to everyone that will be using social media tools.
Take a look at our best practices page for more great B2B PR and marketing ideas.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Social Media for B2B Marketers