We’ve added a new tip sheet to the Napier website that explains how to develop a social media strategy. If you don’t plan strategically, it’s easy to waste a lot of time using social media tools. This tip sheet explains the importance of consistency, monitoring and review, as well as embracing the engagement you can have with customers through social media and the training that you need to deliver to everyone that will be using social media tools.
Take a look at our best practices page for more great B2B PR and marketing ideas.