When you run an online advertising campaign, you get detailed statistics about impressions and clicks generated. Whether you’re working with a trade publication or Google with its AdWords service, the detail provided gives authority to the numbers. But when you compare the statistics to the equally detailed analytics for your website, the numbers will often be different. Why is this? Can I trust a publisher who says I got more clicks than my analytics package saw? Our new tip sheet explains the reasons why your website analytics will not always match the statistics provided for your advertising campaign.

[EDIT: this tip sheet is no longer available, but please do contact us for more information if you are wondering why your analytics and advertising stats don’t match].

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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