The organisers of CeBIT seem to believe that inventing words is the way to grab the attention of exhibitors, visitors and the press. In 2013, the theme will be "shareconomy". Whilst some other people have already used this term, the organisers have again picked a word that isn’t being widely used, presumably to help their SEO efforts.

I’d be interested to know what you think: are these portmanteaus a good idea, or a little bit cringy? Hit reply to let me know, or post a comment on our blog.

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