We’ve conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing campaigns. Our Email Marketing Success 2012 white paper reveals several surprising facts about engineers and email marketing: 80% of engineers find less than 20% of the marketing emails they receive to be useful, they don’t want company news and the sender is by far the biggest factor in determining whether an engineer opens an email. The white paper is available free of charge, so download Email Marketing Success 2012 now!
Sorry this white paper is no longer available. Contact Napier for the latest email marketing research.