We’ve conducted several research studies in partnership with the University of Chichester to understand how to create more effective email marketing campaigns. Our Email Marketing Success 2012 white paper reveals several surprising facts about engineers and email marketing: 80% of engineers find less than 20% of the marketing emails they receive to be useful, they don’t want company news and the sender is by far the biggest factor in determining whether an engineer opens an email. The white paper is available free of charge, so download Email Marketing Success 2012 now!

Sorry this white paper is no longer available. Contact Napier for the latest email marketing research.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

    View all posts
Direct Marketing Strategies and Tactics Email Marketing for B2B Technology Research for B2B Technology Marketers