One of the most effective uses of social media in B2B marketing is to build buzz around events. Our latest video explains some of the techniques that leading companies use to promote their B2B events on channels such as LinkedIn, twitter and even Facebook.

View all our videos on the Napier YouTube Channel.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Social Media for B2B Marketers Video Marketing in B2B Technology