Having problems getting up to speed with the latest marketing technology? Perhaps our videos can help. If you’re thinking of using QR codes in your next campaign, this video will explain the basics of QR codes, and also give you some ideas of where to use them.

A topic that generates lots of questions from our clients are the reports that they receive from publishers about their online advertising campaigns. They rarely – if ever – match exactly the stats from Google Analytics. This short video explains the main reasons why you would expect to see a difference: if GA reports fewer visits than the publisher, it doesn’t mean the publisher has padded their stats!

View all our videos on the Napier YouTube Channel.