We’ve just published a new tip sheet that describes how to increase your email open rates by getting your subject line noticed. Marketers are often guilty of spending lots of time developing email designs that aren’t seen by many of the recipients because the subject line wasn’t compelling. Our tip sheet explains proven techniques that will help you create urgency and engagement with a compelling subject line, increasing your email open rates and improving the effectiveness of your campaigns.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Email Marketing for B2B Technology