72% of buyers will visit Google three times during their buyer journey

The “buyer’s journey” is something that is constantly being referred to within the marketing landscape. But even though it has become something of a buzz word, or two, up until now there has been limited data that defines exactly what this journey is.

While some CMOs have attempted to offer an explanation as to what this “journey” might entail, surely it can’t be denied that the most effective way to understand journey, is to step into the ‘buyer’s shoes; which is why I was glad when I came across some research findings from someone who – with the same mind set as me – had thought to survey the people that really matter; the B2B buyers.

Check out our infographic below which summarises the findings, and offers three simple steps on how to adapt your marketing strategy to successfully meet every stage of your buyer’s journey.


B2B Buyer Behaviour