While there is no doubt that lead generation can be challenging, the ability to provide qualified opportunities to your direct and channel sales force, is one of the highest ROI marketing activities you can undertake.

The abundance of information readily available online has changed the traditional buying process, and marketers now need to find new ways to reach potential customers. Both our SlideShare presentation and our tip sheet (please contact us for a copy) outline some of the most effective modern approaches that have been shown to generate high quality B2B leads for companies in the technology sector.


If you’d like any help implementing an effective lead generation campaign, give us a call on +44 (0)1243 531123, or send us over an email to mike@napierb2b.com.


Ideas for B2B Lead Generation