icc-media-logoAspencore has quietly acquired ICC Media, creating a European publisher in the Arrow media empire.

The fact that Arrow is building a network of publications around the world is not a surprise – it seemed unlikely that their move into publishing would ignore the European market. However it is interesting that they have not made much noise about this acquisition. Although the reaction to their acquisition of the UTP publications, with most advertisers continuing to support the publications, the lack of fanfare surrounding this acquisition suggests that perhaps ownership by Arrow is not seen as a good thing by everyone.

There is still a long way to go until we know what the move by Arrow into publishing really means for the electronics media in Europe (and across the world), although this move clearly indicates that Arrow has plans to continue to grow their presence.


doing tech pr in europe