We recently reported that Elektroniikkalehti had rebranded to ETN, making things a lot easier for those of us with limited Finnish to discuss this title. The publication has also been working to offer a wider range of ways to reach the Finnish market. For companies wanting editorial-like promotion with complete control, ETN is offering native advertising: the digital equivalent of the good old advertorial. Interestingly the publication has also built an email list that can be rented. Although it consists of only 2000 contacts, the Finnish market isn’t as big as many other European markets, and this must represent the largest rentable list of Finnish electronics engineers. For more information, contact Napier or  ETN.