LinkedIn has introduced their first conversion tracking tool for sponsored content and text ads. The feature allows marketers to determine if a user converted after clicking or viewing an ad on LinkedIn, whilst also helping marketers identify factors influencing ROI.

LinkedIn overhauled most of its marketing infrastructure and product strategy to lay the groundwork, in order to support further additional marketing features, such as retargeting and custom lists.

As a digital platform that has been lagging behind its competitors, such as Facebook; It is nice to see LinkedIn beginning to make steps to improve their marketing tool set. LinkedIn claims they can now innovate far faster and speed up delivery of new ad products, with many more appealing features in the pipeline. As an agency that uses LinkedIn for our own business development, as well as for clients’ campaigns, it is encouraging to see their improvements, and I am truly intrigued to see where they go next.