2016 was an important year for data protection. Although many marketers still find it hard to believe that legislation will determine to whom they can and cannot send emails, some found out the hard way as regulators across Europe dealt out some significant punishments.

How up to date is your data protection knowledge? Do you remember the implications of these things that happened in 2016?

  • Privacy Shield (the replacement to Safe Harbor)
  • The General Data Protection Regulation
  • The impact of Brexit on data protection
  • Digital Economy Bill
  • e-Privacy Directive (which bizarrely didn’t get any privacy as a draft was leaked)

Check out the review of data protection in 2016 by Osbourne Clark to find out more about what happened last year, and how it will change your marketing in 2017.

Author

  • Mike Maynard

    In 2001 Mike acquired Napier with Suzy Kenyon. Since that time he has directed major PR and marketing programmes for a wide range of technology clients. He is actively involved in developing the PR and marketing industries, and is Chair of the PRCA B2B Group, and lectures in PR at Southampton Solent University. Mike offers a unique blend of technical and marketing expertise, and was awarded a Masters Degree in Electronic and Electrical Engineering from the University of Surrey and an MBA from Kingston University.

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Technology and Marketing Legislation