Antonio Cirella officially launched E4Y earlier this year, the magazine based on the popular platform, which they use to create a multi-channel collaborative magazines. Antonio has decided to change the name from the original E4Y due to a publication with a similar name in India.

The publication wanted to become more distinct, so has rebranded as HYPES.. “  Antonio has decided on the name HYPES to reflect the hype around the new technologies such as  Blockchain, digital transformation, the Internet of Things and electronic components that he will be covering with daily stories on HYPES site.