With electronica 2018 quickly approaching, we’ve been brainstorming how we can help the industry get themselves ready for the biggest trade show of the year. We decided that the best way to help you and your company prepare for electronica, was to provide you with an outstanding marketing toolkit, that covers everything you need to know in the run-up to the trade show.

This blog will highlight Napier’s best tools and pieces of content, and the order you should use them; to help you achieve everything you need for success when attending or exhibiting at electronica 2018:


In preparation for electronica, the first thing you want to do is make sure your money is well spent. This means spending time thinking about what you can do to increase ROI.

Our tip sheet ‘9 Steps to Increase Trade Show ROI’, can help you focus your attention in the right direction to maximise ROI.  This tip sheet can help you understand why a planned approach is the way to succeed and how you can implement this in your marketing strategy.

Download 9 steps to increasing trade show ROI


Now you know what you need to do to increase your ROI, the next step is defining who you want to meet and what you need to do to gain their attention.

Our B2B Persona Creator Tool allows you to develop B2B personas for a specific campaign, and truly understand your target audience from the beginning. All you need to do is answer the questions provided, sit back and watch the tool do the work for you.

Use the Tool Here.


So, you’ve defined who you want to meet, and how you want to target them. But how do you work out if the people you have met are quality leads or just irrelevant contacts

Napier’s MQL and SQL definition tool allows you to personally identify what information and behaviour qualifies your leads for either marketing or sales. The tool asks you a series of questions and provides an easy to read breakdown of your information; successfully defining the behavioural features you look for in a MQL or SQL.

Use the Tool Here. 


Trade shows (especially electronica) are a great platform to interact with journalists. It’s important to remember to meet with journalists as well as potential clients.

Shows present you with an exclusive opportunity for meeting and briefing journalists face-to-face. Yet, there are also other companies trying to make an impact on these journalists. So, how do you make a bigger impact over others? Our tip sheet has 7 tips to help you get the edge over your competitors.

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Following up after the show is essential to your success, and ensures you keep benefiting for months to come. Marketing automation is the most effective way to make sure you are following up your leads quickly, and efficiently.

Our tip sheet highlights why marketing automation is so crucial to post trade show follow up and how it can help you achieve a better return.

Download Use Marketing Automation to Effectively Nurture and Track Leads Following A Trade Show