SMART objectives give people and businesses the ability to set and achieve goals. Goal setting gives us something to focus on, motivates and allows us to measure progress. Goals should be maps to where you want to go.

According to Boardview , more than 80% of small business owners don’t track their business goals. When success is often a result of priorities and what you would like to accomplish, addressing SMART objectives is highly important:


SPECIFIC: Goals should be clear and concise about what you want to accomplish.

MEASURABLE: Goals need to be quantifiable and metrics need to be in place.

ACHIEVEABLE: Goals need to be realistic and attainable. They should be motivational, not discouraging.

RELEVANT: If goals are relevant, you are more likely to work hard to accomplish it.

TIMELY: Have a time frame and set a deadline for your goals.


SMART goals provide the focus required to get the most of out of your efforts. We know it can be easy to write objectives that aren’t specific or measurable and so we’ve created a Napier SMART objective generator.

Our tool allows you to describe what you want to achieve, how goals will be measured and what you need to accomplish. Why not try out our tool now and let us know if it has helped you. It’s a great way of getting yourself prepared for what’s ahead.