Many of us constantly pick up new leads that might lead to new business for us, either through strategies such as inbound marketing, or by attending conferences, trade shows, and events.
But how do we sift the leads that are serious about getting help with marketing from others with only a casual interest in what we can do?
The more casual leads are known as Marketing Qualified Leads, or MQLs, while those closer to buying our services are Sales Qualified Leads or SQLs. We need to know the difference, so we can point MQLs towards more marketing material or take a more active sales approach with SQLs to convert them into real clients.
To help define who is who, we have built a tool that helps you clarify the characteristics of both MQLs and SQLs, identifying which behaviours qualify the lead for marketing or sales effort.
The tool takes you through a series of questions for each section and then provides an easy to read breakdown of your information – this defines the behavioural features you are looking for in an MQL and an SQL.
Try our MQL and SQL definition tool now, and get in touch to let us know if our tool has helped you!