As publications have begun to adapt to these challenging times, we were delighted to hear the news about’s new direct link program, which has been introduced as part of an effort to enlarge its digital advertisement offerings.

The program has been introduced alongside e-papers, and digital trade fairs, and offers the opportunity for clients to ‘book’ keywords, which will be linked from articles published on to a landing page of their choice. The client has the option to book any keyword including the companies name, and are offered a prominent placement in the editorial content.

At Napier, we think its great to see such an innovative approach being taken by, who have shown they are willing to adapt to the current new reality and offer clients something a bit different. We look forward to seeing the great results this program will deliver.

For further information on this program, please visit’s website, and contact a member of the editorial team.