The eCommerce Marketing Podcast, hosted by Arlen Robinson, provides listeners with advice on strategies from inbound marketing to paid advertising, sharing what strategies marketing experts use to grow their businesses.

In one of their most recent podcast episodes, Arlen interviews Mike, Napier’s Managing Director, who shares the different marketing channels that B2B businesses need to focus on, and what B2C can learn from the B2B eCommerce cycle.

Listen to the full interview here, or via your favourite podcast app, and don’t hesitate to get in touch and let us know your thoughts.