In today’s B2B marketing landscape, success relies on more than creativity, it demands mastery of platforms and developing your skills. That’s why our digital team undertake comprehensive training, gaining certifications that help boost their digital skills and knowledge.
As an employee owned agency we like to invest in our team, so what certifications does our digital team uphold?
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Google Ads & Google Analytics (UA & GA4)
Every member of the digital team uses these tools to understand audience behaviour, optimise campaigns and drive ROI. -
LinkedIn
A platform which can be leveraged for targeted outreach, brand awareness and thought leadership. This is often an essential platform for several of our clients’ campaigns. -
SharpSpring
Our teams expertise in automation workflows and email nurturing keeps us agile and effective in mid‑market campaigns. -
Oracle Marketing Cloud Academy
Our Head of Digital, Helen, supports the team in delivering scalable enterprise campaigns with precision. -
HubSpot SEO
A strategic approach to content optimisation, keyword tracking and SEO structure ensures our owned channels perform. -
Salesforce Marketing Cloud (Pardot)
Combining automated lead scoring with advanced campaign reporting helps support our clients’ digital growth in the B2B landscape. -
Adobe Suite (AEM, Marketo, Analytics)
From content management to analytics, we ensure campaigns are both creative and measurable.
At Napier, our strength comes from combining tools, training and teamwork. Up-to-date certifications and weekly training sessions keep our team both well informed on digital developments and ahead of the curve. As a result, our team can deliver smarter strategies and, in turn, better results for both Napier and our clients.
